An innovator, visionary, and football aficionado, Tyson is a first generation American and second generation professional footballer. He brings over 20 years of corporate marketing and sales experience honed in the epicenter of two of the most challenging economies in business history.
Tyson’s career also includes pioneering work at the inception of the Internet, digital advertising, social media, online sports, and mobile technology industries. Born in Washington, DC, Tyson graduated with honors from George Mason University and Georgetown University, earning a B.S. in Finance and Master’s in Sports Industry Management, respectively.
At age eight, Tyson’s family moved to La Paz, Bolivia. He was quickly discovered by the youth academy of Club The Strongest, perennial league champions and Copa Libertadores participants. They soon moved back to the US, forever altering his football development. Later, Tyson played at an elite youth club level, then striker at George Mason University, followed by a brief professional career in the USL.
Tyson has produced outstanding results for many of the world’s great brands including Wells Fargo, Mutual of Omaha, Visa, and AT&T, to name a few. He has also successfully activated campaigns in the telecom, automotive, movie, apparel, and electronics industries.
His specialization in partnership development, Hispanic and multicultural communications, marketing activation, and fan engagement has resulted in over $1 billion in revenue generated.
Of greater importance, Tyson led a national initiative that provided over $5 billion in loans to Hispanic small business owners during The Great Recession, setting an industry standard.
Footballistically speaking, few can match Tyson’s passion, experiences, and gritty sophistication. He has attended six FIFA World Cups and one FIFA Women’s World Cup. Azteca, Anfield, Maracana, Camp Nou, and San Siro are among the many Football Cathedrals he has visited.
Tyson has seen many of the all-time greats play in-person including Cruyff, Maradona, Platini, Stoichkov, Maldini, Romario, Gerrard, and Iniesta, to name a few. He witnessed the “Cruyff Turn”, the “Hand of God”, Baggio’s miss, Schillaci’s fury, and even “The Desert Pelé”.
A fan experience, supporter lifestyle, and football culture expert, Tyson brings this, and much more, to football business.
A natural communicator and people person, Angelo has over two decades of experience in marketing, advertising, and media that also included time as a radio personality for morning and sports shows in America’s #1 market, New York City. He is an expert in the amalgamation of consumer driven analytics to client marketing activation.
Fundamentally sound in client service and a trailblazer in the use of media consumption data, Angelo has an Associates Degree in Marketing, Art, and Design from Middlesex County College and continues his professional development pursuing a B.A. in Marketing Analytics from Colorado State University.
Born in Elizabeth, New Jersey, Angelo spent summers in his parents’ homeland of Cyprus. This included attending football matches at Old GSP Stadium in Nicosia, Cyprus. The former home of Omonoia FC and Apoel FC, not to be confused with Hapoel, as he likes to point out. During halftime he enjoyed playing pick-up games, barefoot, on the GSP pitch. A staunch, industrious footballer, the speedy winger brings that same attitude to our work.
Angelo has collaborated with and produced outstanding results for many leading brands and media companies including IHOP, United Healthcare, Feld Entertainment, and Rutgers University, to name a few.
His expertise in data analysis, marketing strategy, social media, and visual communication has resulted in the growth of businesses in several industries including automotive, financial services, and education. Angelo’s rich work history lends a dynamic aspect to Total Football Communications.
Angelo grew up in the shadow of the Meadowlands, home of Pele’s New York Cosmos. “Soccer Made in Germany”, NASL with in-game commercials, the Newark Star Ledger’s detailed stats, and closed-circuit European matches at the Felt Forum were staples of the media he avidly scoured.
The price of $200 for the 2004 EuroCup TV package was a bargain for Angelo to watch his “Ethniki” hoist the cup in Portugal.
A football historian from his youth, his knowledge and insight of the beautiful game are invaluable to corporations as well as organizations looking to make a meaningful impact and create memorable experiences.